As of October 2024, NextGen TV broadcasts—based on the ATSC 3.0 standard—were available to 76% of US households. As of figures published by the Advanced Television Systems Committee this week, that number has not budged in the two months since. However, the NextGen TV collective has issued a handful of updates at CES 2025 to galvanize broadcasters—implying that ongoing expansion efforts will put the critical target of 80% coverage of US households within reach. In early 2024, NextGenTV coverage was reported at 75%, indicating a modest—almost flat—increase over the year. Putting on our pessimistic hat, 2024’s minimal growth implies that reaching 80% coverage is a stretch too far, at least where 2025’s goals are concerned. Of course, the FCC itself…