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Salto Netflix killer to surface a year late and with wrong strategy

When there is an elephant in the room it can be difficult to think clearly and that seems to be the case for many European pubcasters and pay TV operators as they rush headlong into misconceived strategies to combat Netflix, often through collaboration, sometimes going it alone. The latest development highlights many of the problems, including inertia and regulatory confusion, as finally TF1, France Télévisions and M6 have submitted their planned joint-venture streaming SVoD platform Salto to the French Competition Authority. The platform was first announced over a year ago in June 2018 but then got bogged down in regulatory mire as it was first passed to the European Commission, which then in March 2019 handed it down to the…

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