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Salto to arrive two years too late – stifled by French obstinacy

Salto, the perpetually delayed French SVoD platform backed by local broadcasters, has again pushed back its launch date, this time from Q1 to late Q2 2019. While initial plans were thwarted by regulatory confusion, this latest delay appears to be all Salto’s own making in another example of a clueless OTT video strategy. As Faultline reiterated in summer last year upon reporting on Salto’s slow start, there is a problem with French intransigence and obsession with US invaders in general, and Netflix in particular, which is leading broadcasters to bang their heads against a wall rather than seeking opportunities to mingle competition with cooperation over content creation to take advantage of the additional investment available. After all, Canal+ has actually…

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