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SeaChange arrives in Russia, emphasizing multi-vendor approach

After a rocky year prompted major changes at SeaChange, the US software vendor signed off 2018 on a positive note with a win at Russian OTT video platform provider TotalVideo. This is SeaChange facing up to its new future, swapping tier 1 pay TV accounts for contracts at virtually unheard-of companies – diving deeper into the back office supply chain as its recovery process kicks into gear. TotalVideo is a vendor supplying cable TV providers in Russia and Eastern Europe with multiscreen capabilities, so essentially what SeaChange once was, and the deal is described as an agreement to develop a multi-operator, multi-tenant hybrid OTT/DVB/IPTV platform. This accentuates SeaChange’s multi-vendor approach and could even be interpreted as another sign of commoditization…

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