Apart from its impact on the way video piracy is conducted, the rise of online has also increased the challenge of authenticating users. Attempts to replicate the hardware-level of protection provided by the traditional set top through secure elements and Trusted Execution Environments (TEEs) have been only partially successful so far, while efforts to improve basic password protection have failed to win widespread acceptance. Operators are caught between enforcing more rigorous security and making the user experience as pleasant as possible with the least friction. That is why leading SVoD providers like Netflix have made no attempt to impose any additional security factor on their customers despite various breaches occurring. The damage caused by prompting churn through erecting barriers…