New York-based Setplex was not alone in drawing attention to AI-based advertising tools at IBC 2024, although few attendees will have seen a demo outside of the AWS palace. The new AI Ad-Detection Module from Setplex has been released as a new feature of the vendor’s Setrix transcoder. Speaking to Faultline from Amsterdam, Setplex boasts that its deep neural networks, trained on over 60,000 videos, can identify ad spots based on context and scene changes, making it ideal for scenarios like replacing Italian ads with more locally relevant spots for US audiences. Addressing a common headache for operators trying to monetize non-local content, real-time frame-by-frame analysis can detect existing ad pods in live streams and VoD content without the need…