Every few weeks, a new platter of so-called ‘shoppable ads’ are served up with enthusiastic optimism by a video streaming platform vying to show advertisers they are willing to experiment with bold new concepts. Most of them will fail. This week, it’s the turn of Warner Bros Discovery’s Advertising Sales Division, which has deployed the services of an AI video commerce company called Kerv, to debut two new shoppable entertainment experiences on Max. Before we dive into what Kerv’s patented technology brings to the table, we want to recognize for the record that shoppable ads are a polarizing concept. On one hand, these shoppable formats promise seamless integration of e-commerce into video content, allowing viewers to purchase directly from their…