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SK Broadband first operator to implement per-title encoding

Technology trailblazer SK Broadband has apparently kicked off a new per-title encoding system for its Btv VoD service, in a country first, according to local news site Pulse, which we have contacted for clarity on its sources given the lack of any official press release from parent company SK Telecom. The premise of per-title encoding – pioneered by Netflix – is to improve image quality by applying different bitrate ladders to content depending on its unique level of complexity. A common problem is that a high default bitrate is wasteful for storage and CDN bandwidth resources, and therefore costs, while even general-purpose bitrate ladders for high to low resolutions fail to cater for factors like different aspect ratios or frames…

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