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SK Telecom arrives at Sinclair to save ATSC 3.0, floating 5G crossover

Following last week’s annual underwhelming ATSC 3.0 procession at CES, could an injection of foreign influence into the hybrid broadcast-IP standard provide the lift the technology needs? It could certainly help put mobile video delivery back on the menu. Sinclair Broadcast has welcomed SK Telecom with open arms, to join forces on an ATSC 3.0 project based out of Arlington, Virginia. The crux of SK Telecom’s involvement is bringing broadcast-focused cloud infrastructure combined with ultra-low latency OTT video features and targeted advertising. The aim is to launch next-generation transmission services using both mobile and fixed broadcasting networks for the first time in the US, deploying technology in Sinclair stations using the new ATSC 3.0 standard beginning in 2020. Optimistically thinking,…

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