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Sky building monster in-house personalization machine

A content-heavy Video Exchange in London, forged from the ashes of TV Connect, was naturally a little light on the technical nitty-gritty Faultline is used to soaking up. A panel on data, AI and machine learning did however throw up some disruptive ideas – mainly concerning the fact that Sky is bringing an increasing amount of personalization technology in-house having only 8 months ago formed a new dedicated innovation department. Sky’s Innovation Lead, Melanie Moeller, summarized the newly formed department as addressing two sectors. Firstly, Sky’s innovation hub is creating tools to accelerate activities in machine learning to drive personalization activities, and secondly working with teams across the Sky business, such as the red hot addressable technology AdSmart. Moeller was…

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