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Sky could easily double up on addressable ad systems,

ThinkAnalytics’ foray into advertising has been some 10 years in the making, sitting patiently for targeted and addressable technologies to really kick off in earnest before unleashing its data-crunching capabilities to the ad industry. There was more than an element of coincidence then to the product launch last month, but the firm of content recommendations renown this week part-discredited our assumptions that ThinkAdvertising was inspired by the success of Sky AdSmart. Not only that, but CTO Peter Docherty, speaking to Faultline this week, claims there is even scope for Sky to expand its ThinkAnalytics customer relationship beyond content discovery to ThinkAdvertising – despite the two respective addressable advertising systems appearing to overlap fatally. “ThinkAdvertising wasn’t inspired by Sky AdSmart, but…

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