Sky has been widely portrayed as the junior partner in its deal with Netflix to bundle their respective high-end offerings within a £10 ($13) add-on for DTH Sky Q customers. This judgment ignores Netflix’s strategy to become, in effect, the leading global next generation network in the American sense, meaning broadcaster or content distributor. It also ignores Comcast winning the battle for Sky for $40 billion, which makes the combined empire a substantial route to market with a total 46 million video subscribers across the US and Europe, many of them high net worth. The deal is obviously good for Sky at a time when although total subscriber numbers are holding up, margins are being squeezed because of churn from…