Not only is Peacock tipped to make its European break by November this year, but now overlord Comcast – via its UK operator subsidiary Sky – has backed another OTT video venture for the continent called SkyShowtime, in partnership with ViacomCBS, confirming rumors which leaked out in mid-July. Even though Peacock’s European expansion effort is expected to be exclusive to Sky customers, the impending arrival of the SkyShowtime SVoD platform in 2022 is demonstrative of the heavily congested highways of video streaming options today, to increasingly confusing effect. On that front, it seems that SkyShowtime will replace ViacomCBS’s Paramount+ streaming operation in certain countries, including in four key Nordic markets. Curiously, Peacock content will feature in the new SVoD venture,…