A summer of mass sports streaming is approaching, on a scale the likes have never been witnessed in history. In soccer, the men’s 2024 UEFA European Championships kicks off this week, followed by the 2024 Copa America tournament next week, and rights owners have been rushing to launch new video streaming platforms or to modernize existing services with new bells and whistles. Two years since the last major soccer tournament, the 2022 FIFA World Cup, this stampede of new streaming options demonstrates that consumers really don’t care about factors like latency. The playing field has been levelled and the noisy neighbor argument is being retired, because your neighbors have, by now, also cut the cord. Sure, there will be a…