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Sports streamers stampede towards targeted ad insertion

Sports streaming is made for dynamic ad insertion (DAI) because personalized user data can be combined with contextual information about the unfolding event to target ads highly effectively. Pubcaster France Télévisions is the latest to deploy DAI for streaming within its France TV Sport application accessible via iOS, Android and HTML browsers, having evaluated targeted ad delivery during its OTT coverage of the French Open tennis championships at Roland Garros and Tour de France cycling championships early in the French summer of 2019. France Télévisions is rather late to the party given that BT Sport for example introduced DAI for its streaming services in 2016, but the broadcaster is really targeting 2024. In that year it has exclusive French rights…

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