RTL-owned advertising technology vendor SpotX has broken down the video advertising market into four umbrella trends for 2019 – hoping to cover all bases to please everyone without really providing a framework for surviving the siege to come (aside from plugging its own products), nor putting its neck on the line with a bold statement of intent. These are: New offerings will come into play for OTT video services; Traditional TV will continue to transform for today’s digital landscape; Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery; and finally, Industry-wide transparency efforts and regulation will spur larger investments in data management. In our book, trends are supposed to be concise…