Something that has always surprised us about AWS, from our numerous meetings on show floors over the years to 2020’s virtual appearances, is the cloud computing colossus’ penchant for introducing us to exciting new start-ups. This has really been the AWS mantra for a long time now – proving its worth not by bragging about powering some of the world’s largest media and entertainment companies (which it does), but in providing budding technology companies with the underlying services to thrive. Another new name to emerge from the exhaustive AWS Partner ecosystem is UK-based software development guru Merapar, which – thanks to AWS – now fancies itself as a content recommendation connoisseur. That isn’t an exaggeration. AWS Personalize is just that…