After seeing the word ‘precoding’ emblazoned on the website of video compression start-up iSize Technologies, Faultline dialed into this week’s briefing with immense skepticism. An hour later, we left having been mostly convinced that video precoding is much more than a marketing construct – albeit one with opportunities of indeterminate size given the complexities of the video compression landscape. iSize is coming at the AI-based video encoding market from a different angle, one that does not directly compete with the established encoding vendors or even smaller video encoding firms specialized in machine learning. But that does not necessarily mean iSize’s approach is exempt from hostility from these camps, akin to our initial skepticism. As with anything potentially disruptive, iSize has…