After drowning in analytics dashboards back at IBC and struggling to see much in the way of uniqueness, Faultline Online Reporter drew the conclusion of a saturated market where casualties will inevitably be claimed. We were therefore skeptical about diving into a conversation with CMS and analytics software vendor Zype, only to discover this is the type of start-up actively taking business from the old guard of OTT video like Ooyala – which actually explains a lot. “A lot of people turn their noses up when they hear CMS,” admitted Zype CEO Ed Laczynski, but in just 4 years the company has built what looks on the surface to be a comprehensive product portfolio around its core CMS API –…