The Streaming Video Alliance (SVA) took its time to gain momentum since its foundation in November 2014, but has been boosted by Google’s recent joining and now numbers many big players among its members including AWS, Cisco, Comcast, Intel, Liberty Global, NBCUniversal, Nokia and Verizon. But it has still to land the other great tech players Apple, Netflix and Microsoft as well as Akamai and is currently courting some of them along with content firms CBS Interactive, Sony’s PlayStation Vue, Hulu and HBO among others. Given that many of these are central to its mission it cannot be said to be a fully representative body of the streaming industry until at least some of these others have joined up. It…