SVoD projections are fun, even if they are unlikely to work out

There is a rule of thumb that we would all do well to remember – it is two sided and goes like this “When things appear to be going badly, they are worse than they at first appear, because someone is covering up the worst news,” and its corollary, “When someone appears to be winning in a new market, chances are, as the market grows, they get better and win by more.” It is the latter that this week we might apply to Netflix as a report has come out suggesting that it will reaching 115 million homes by 2020, and the former is perhaps which dictates our earlier story about AT&T. The report that praises Netflix comes from Digital…