Video infrastructure vendor Synamedia has spent much of its first major public outing since shedding its Video Network division explaining what the company intends to become next. The answer, judging by its exclusive pre-IBC press briefing this week, is a vendor obsessing over not how to process and deliver video, but figuring out who is watching TV. Newly appointed Synamedia CEO Tzvi Gerstl—an NDS veteran of nearly 30 years—encouraged press and analysts to ignore the company’s next chapter as a collection of products, and instead think about new Synamedia as focusing on connecting viewer identity, personalization and monetization across its portfolio. The problem, according to Gerstl, is that the central TV screen in most households is still fundamentally disconnected from…