Synamedia has taken a significant step in video encoding by open sourcing pVMAF (predictive Video Multimethod Assessment Fusion), the company’s tool for redefining video quality assessment for live streaming. The move signals a shift towards greater transparency and industry collaboration, as well as addressing the growing challenges of live streaming. At its core, pVMAF offers a faster, AI-driven alternative to the well-established VMAF metric, developed by Netflix as a benchmark for video quality in VoD environments. While VMAF provides highly accurate video quality assessments, it has proven inefficient for live streaming due to its high computational demands. Enter pVMAF, which retains more than 95% of VMAF’s accuracy but performs up to 100 times faster, making it suitable for the high…