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Synamedia rekindles USSI Global love affair

Synamedia again came to the rescue to fill the post-CES newsroom lull – jumping into bed with two organizations that have scarcely come anywhere close to crossing onto the Faultline radar – USSI Global and World Wide Technology (WWT). Neither partnership appears particularly groundbreaking, yet both are about buddying up with systems integrator specialists to help Synamedia slide its reach and influence further out into the video ecosystem. That’s not all the two seemingly disparate deals have in common, with both geared towards landing ATSC 3.0 deployments – hoping to build on a recent spate of positive momentum. WWT is effectively a sales channel agreement, giving Synamedia access to WWT customers, including major mobile market players, in turn increasing the…

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