Implying a fruitful first quarter, Synamedia has committed to increasing R&D around content-adaptive encoding – technology which the company sees as key to carving a path into emerging markets like ATSC 3.0, 4K devices and onto 8K over-the-air delivery. To us, it looks as if Synamedia’s refined dedication to the content-adaptive encoding cause has been driven by – and perhaps even funded by – AOMedia itself. Content-adaptive encoding is a term we most associate with specialists in adaptive bitrate techniques like Bitmovin and Beamr, while Synamedia has been hovering around the concept of content-adaptive encoding for a while, without explicitly committing to the term until this week. We said as much at IBC 2019, when Synamedia’s Smart Rate Control software…