Synamedia has complemented a slew of pre-IBC press releases with a handful of high profile recruitments in recent weeks. While rival company MediaKind continues its unnervingly quiet stretch, Synamedia’s latest announcement signals disruption for another key competitor in the form of Velocix – the Nokia spin-off formed around the same time which has previously preached immunity from the threat of Synamedia’s dominant position due to its distinctly CDN-focused business. Not anymore. A particular focus area from Synamedia in Amsterdam next week will be how media firms and sports rights holders can deliver new D2C services centered around live assets. Through consistent refinement of the Infinite Video platform, Synamedia is aiming and claiming to reduce latencies at every stage of the…