Some 17 years ago, white label messaging software supplier Synchronoss was handling all the back end components for AT&T following the arrival of the first iPhone. Today, the operator’s reliance on Synchronoss has slipped to managing “a number of services,” presumably as in-house technologies have grown in prominence, driving the vendor to develop software supporting what many operators are striving for in the future – ownership of the smart city. The US vendor is currently on a marketing spree spearheaded by two new faces, CEO Glen Lurie and CMO Mary Clark. Speaking to Faultline Online Reporter this week, Clark explained how Lurie’s 27 years at AT&T, primarily working on digital transformation including the integration of DirecTV, has proved pivotal to…