Audience attribution and media planning can be messy business in India. The country’s video ecosystem is one of the most disorientating in the world – a vast array of linear channels that vary in region, language, and genre, causing headaches for advertisers when measuring and re-targeting campaigns. Enter SyncMedia, an Indian ad attribution platform which has just acquired media technology start-up Adorithm for $1 million to help advertisers make sense of the chaos with audience measurement algorithms. India’s $8 billion ad market still has a lot of room to grow as companies begin to see past the complicated video network and low ARPU and realize the huge opportunities for scale. In Adorithm, SyncMedia has found the perfect acquisition. The start-up…