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Tables turn as Netflix forces Viu out of India

Global streaming forecasts are being frantically rejigged for the new year as not only has Netflix lifted the lid on regional subscriber numbers, but Viu – the PCCW-owned OTT video success story – has pulled out of India. That’s right, since around 2016 Viu has been a trailblazer and above all else, its retreat from one of the world’s most fearsome and under-saturated streaming markets marks a victory for Netflix. At a time when investing in the booming Indian video market looked a no-brainer, Viu’s departure is ultimately as a result of struggling to match US content spend. In truth, Viu wasn’t even anywhere close to matching the likes of Netflix and Amazon, which are spending as much as $10…

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