Leading tier 1 MNOs were setting out their stalls at Mobile World Congress (MWC) 2024 as leaders rather than followers on the road to net zero emissions. They are keen to dispel accusations of greenwashing, by promoting practical measures that help both customers and suppliers meet their targets and achieve cost savings, as well as efficiency improvements in the process. Some see their position as pivotal within global supply chains, able to influence energy consumption as both consumers and suppliers of technology, products and services. Operators are generally coy about making direct comparisons with their rivals, although they are happy when analysts or consultants do so, providing they are favorable for them. They are keen to publicize metrics, especially when…