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Three weeks, three EU anti-Netflix initiatives – all doomed

The supposed success of Hulu’s live TV offering has fallen on deaf ears over in Europe, as a bunch of broadcasters have botched together the ground workings for a futile resistance against Netflix. UK public broadcasters the BBC, Channel 4 and ITV have reportedly held discussions for a joint SVoD service, following in the footsteps of France Televisions, Germany’s ZDF and Italy’s RAI last week, which, in turn, came after a similar broadcaster alliance announcement in the Nordics. So why has a European revolt suddenly sparked into life? Part of Netflix’s unstoppable growth has been down to Reed Hastings and his team getting into original content hard and fast years ago, investing substantially to the point Netflix today is not…

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