Perhaps through no fault of its own, but the nature of transitioning to a SaaS-based operating model, the launch of Synamedia Go – the modular product suite first unveiled by the video software heavyweight in Q1 2021 – will be forever associated with a plague of delays. Now, over a year on since Synamedia’s May 2022 acquisition of Utelly, the UK-based search and recommendations specialist, the Synamedia Go umbrella looks almost fully rainproof. This followed a relaunch of Synamedia Go at NAB 2022 that evidently revealed a need to buy its way to personalization algorithm clout. We recall at the time of the deal how Utelly was framed as a perfect fit for the new SaaS approach, and so we…