Titan Platform bulks smart home play with content deal, hub launch

Content platform provider and entertainment hub company Titan Platform US, part of the Korean start-up of the same name, has cut a global content distribution deal with cloud-based internet video service Frequency – to provide a platform housing multiple content sources. The deal could have much greater significance if Titan Platform eventually wins a deployment at one of the big four US telcos, which the company recently told Faultline Online Reporter was in the works.

Titan Platform is licensing over 200 channels from Frequency’s video aggregation and distribution site, which it says includes some of the world’s leading providers. Frequency develops apps for TV and OTT video providers, including Liberty Global and Sling TV, aggregating content from various sources around the web that you can’t get on TV, such as international news channels.

Frequency, which launched at the beginning of 2012, has earned a reputation as a popular video curation app on mobile devices, and by teaming up with Titan, which is making a name for itself in the smart home sector, the two could offer a very appealing central resource within the home for accessing short form content.

Frequency aggregates, indexes and organizes content from sources such as YouTube, Vimeo, Newsy, Forbes, food content creator Chow, Oprah Winfrey Network (OWN), ESPN, IGN, Fox Sports, BuzzFeed, and Bloomberg – the list goes on and on. Back in 2013, Frequency said it was indexing 300 videos a second and this is probably much higher today.

Frequency will also be the first to support Titan’s new encrypted, transactional software platform TCI (TitanPlatform Content Identifier). The multi-DRM TCI system protects content transactions and prevents illegal content capturing.

When coupled with another announcement from Titan Platform this week, that it has introduced a new smart home and entertainment hub called Titan Core, it shows the bold direction the company is heading in – aiming to replicate its Asian success in North America.

The smart home market is congested and has plateaued, while the content industry is fiercely competitive. Yet Titan Platform continues to cut partnership deals and launch products – which may end up significantly undercutting rivals. It isn’t putting all its eggs in one basket, however, as the company’s services also span education and government applications.

Titan Platform is going the same route as the Amazon Echo or the newly launched Apple Homepod – providing one central hub from which to manage entertainment services and smart home functionalities. It uses Google Voice for voice control, and says it aims to unify and support all smart home products. The Titan Core hub supports WiFi and Bluetooth for now, but it is moving to China for more sophistication including LTE and additional sensors.

As for the progression on discussions with US telcos, Titan Platform CEO Adrian Sexton told Faultline Online Reporter exclusively that it is “in discussions with 75% of them, they love the ‘Trojan horse’ appeal of the content/data versus their current unlimited mobile offerings. Most telco flagship stores are phones and Bluetooth speakers, not attacking the digital home well versus smarter retailers.”

Security was Titan Platform’s original calling, coming out of building a DRM encryption system for e-commerce – allowing for personalized transactions. Today it has an online media content platform called Titan Play (previously Winvention), and recently launched Titan Creator, a software-as-a-service (SaaS) platform for broadcasters and content creators to build apps for mobile, smart TV or OTT formats.

Sexton said on this week’s announcements, “With Titan Play and Core, consumers can experience, share and engage with the best next generation content programming as well as manage their various smart home devices all from one smart platform.”

“The smart home market is the wild west of devices that don’t communicate with each other, preventing cross-platform ease of use. We’re helping consumers and retailers unify their connected home experience by providing Titan Core, an all-in-one, user friendly device to manage all smart products. In addition, we’re forging multiple strategic content and retail partnerships across traditional and digital to bring consumers a wide range of premium entertainment with a focus on innovation and AI in our programming.”

Frequency’s founder and CEO, Blair Harrison, added, “The Titan Platform brings us significant new global distribution, and we’ll be delivering the very best Digital First content through its new smart home automation, and digital signage products. And together we’re developing new and innovative ways for consumers to discover and engage with our content.”