TiVo’s video trends reports must steer clear of boring generalities if the vendor wants its consumer data to serve as a guiding beacon for content discovery. Of all the possible trends on offer in the latest Q2 2021 issue, TiVo chose to lead on the average number of video services per respondent rising to 8.8 in the last quarter, up from 6.9 video services towards the end of 2020, a trend which surprises absolutely no one. Where TiVo’s trends survey needs to knuckle down is into consumer data that can give pay TV operators, streaming companies, advertisers, and technology partners any sort of slight advantage. It does that in parts, looking at the changing habits in content recommendations and increasing…