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To bundle or not to bundle? Verizon video strategy confused as ever

Verizon weathered the second quarter cord cutting storm on the premise of strong performance in the wireless sector, while pointing to its 5G infrastructure as strong assets for OTT video bundling business cases – taking advantage of the dwindling pay TV subscriber bases seen at rival operators. Spring 2020 will mark the first trickle of 5G-OTT video pairings, kicking off with HBO Max. Yet for all Verizon’s talk, the telco doesn’t appear to have any organic video strategy in place to match AT&T’s much-anticipated streaming launch, nor do executives appear to care, with Hans Vestberg noticeably ignoring questions on the matter during the earnings call. It does, of course, have a deal with Google to bundle a YouTube TV subscription…

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