With the exception of a handful of demos from Sinclair Broadcast, as well as Hisense announcing support for ATSC 3.0 in its 2023 series of Mini LED TVs, the hybrid video delivery technology – known by consumers as NextGen TV – was thoroughly outmuscled in the consumer-sphere at CES 2023. While NAB is the more natural home for ATSC 3.0 technologists, one would expect a bigger push at the world’s largest consumer electronics trade fair, particularly given the new goal of reaching 75% of US TV households by the end of 2023, an ambitious lift from 55% of homes today. Without making a song and dance at a show like CES, how will consumers ever know what NextGen TV is,…