London-based Looper Insights, an analytics vendor dressed as an entertainment merchandising monitor, told Faultline back at IBC 2023 that the company’s Media Placement Value (MPV) metric had become the de facto currency for quantifying media exposure on connected TV platforms. Perhaps we weren’t critical enough of Looper Insights’ pitch at the time, because evidently there were holes in the initial launch of MPV around three years ago, given that two new metrics have been broken out this week, acting on feedback from major studios, streaming services, and broadcasters. The standard MPV metric scores content placement performance in CTV storefronts based on the proximity to users and the likelihood of user conversion to a CTV video application, or to a single…