TV subs prefer decent call centers over latest movies

Not only do traditional pay TV operators face an uphill struggle to reduce churn and increase ARPU in suicidal synergy, but a report this week suggests investments to improve and modernize cable and satellite TV experiences are falling by the wayside. Slumping to an 11-year low, customer satisfaction for pay TV services has declined by 3.1% to an average score of 62 out of 100, according to the latest American Customer Satisfaction Index (ACSI) report. While satisfaction is a subjective business, it speaks volumes to compare an average score of 75 for video streaming services in 2018, which the ACSI has introduced for the first time in a tip of the hat to mobile-first video, and about time too. AT&T’s…