At less than 4% of the total VoD market, Transactional VoD (TVoD) is not a sub-market that regularly grabs headlines. Yet TVoD is in a state of flux, according to the latest forecast from our sister service Rethink TV. The ‘Global Box Office & TVoD Market Forecast 2026-2032’ finds that the old pay-per-view (PPV) model is being squeezed by subscription streaming, while electronic sell-through (EST) is running into an existential problem whereby whereby consumers are growing frustrated by the digital hangover of how “buying” something doesn’t mean true ownership in perpetuity. But for PPV operators, there is an attractive alternative. Rather than living with the lumpy demand of individual transactions, some are exploring relationships with a single global SVoD service, simplifying operations and sales while securing a more predictable contractual return. This is one of those rare but greatly appreciated forecasts of a declining market. TVoD,…