A major challenge for pay TV operators is to expand into the online and mobile arenas and support their advertising clients across multiple screens – which can be achieved by analyzing data from all aspects of consumers’ online activities including interactivity, eCommerce, and social media. Time Warner Cable’s advertising sales business arm in the US, Time Warner Cable Media (TWC Media), says it has completed the rollout of KernelConnect this week – an advertising campaign performance measurement tool for integrating anonymous aggregated linear TV data, digital advertising, and third party data. TWC Media says its KernelConnect platform provides impression counts that allows for dynamic ad insertion and real time campaign optimization – by allowing users to leverage the analytics behind…