Having spent several months working in Ethiopia, we cannot overstate the significance of the landmark launch of the country’s second premium DTH platform courtesy of French pay TV operator Canal+. Ethiopia is a country of untapped potential like no other, where a government reticent to foreign influence has limited much of the population to basic FTA broadcast TV services, as well as a single incumbent – and incompetent – mobile network operator. However, it speaks volumes that in a country of over 110 million people, the second most populous country in Africa, there are only 4 million satellite TV households, while 16 million homes remain without TV services. Coming in 2021 through a multi-year, multi-transponder deal with Eutelsat, Canal+ will…