LCEVC has quickly become the dark horse in the codec race and, according to V-Nova’s Fabio Murra, SVP of Product and Marketing, realistically represents the only new standard deployable this year. Discussing a paradigm shift in codec standards with the low complexity enhancement video codec (aka MPEG-5 Part 2) as part of the virtual NAB Show Express, Murra described the evolution of the video codec scene in recent years as a “bloodbath”. Such a chaotic scene of disparity, fragmentation and royalty feuds is precisely why we think LCEVC’s name is so apt – both technically and from a marketing standpoint. “Adopting a multi-codec strategy is not necessarily easy. You need to think about what to deploy, where to deploy, and…