US pay TV behemoth Comcast has, in a roundabout way, announced the acquisition of a 30% stake in Showmax, the South African SVoD platform operated by MultiChoice Group. Except, the announcement itself makes no mention of an acquisition at all, nor of any money changing hands for that matter. Instead, we have a press release heralding the launch of a “new” Showmax group that will be 30% owned by Comcast’s NBCUniversal and 70% owned by MultiChoice. Initially, we assumed Comcast had acquired the 20.1% stake in Showmax held by French pay TV operator Canal+, along with a 9.9% slice of MultiChoice’s existing stake, to make up the 30% share. That was until a representative from MultiChoice confirmed with Faultline that…