Vendors of video infrastructure technology and platforms love to flaunt AI and machine learning for front of house UI applications, including recommendations focused on revenue generation and churn reduction, when in reality they currently do better further back in the chain for data preparation and integration from different sources. This comes at a time when operators are increasingly seeking hard evidence that products or technologies sold under the banner of AI actually deliver on their promises. In a separate story we discuss one area where AI is flourishing, closed captioning, but in other areas around the video User Experience (UX) there is a lack of that statistical evidence of real benefits below the line. One problem lies in semantics, as…