While the fundamentals of unified service management are already present in the IT industry under the banner of ITIL (Information Technology Infrastructure Library), the detailed integration of components and development of multiscreen OSS (Operational Support Systems) is a major challenge, not just for operators but also infrastructure vendors. Last week in the first of this three part examination of service management in the multiscreen era we identified the challenges and sifted through the principle components. This week we examine some of the strategies and roadmaps being adopted by service management vendors before wrapping up next week by considering how much more needs to be done to deliver converged service management for multiscreen entertainment. Although the broadcasting industry of course differs…