Verimatrix has progressively been cropping up more and more in fields like IoT and blockchain, so with another important IBC event kicking off this week, the US connected security specialist dug up its video roots to reveal a new content distribution platform coined Viewthority. The platform-as-a-service (PaaS) product seems to be about reemphasizing another of Verimatrix’s non-traditional business drives, analytics, in parallel with its core content protection business – at a critical time when, although the dust may have settled post-World Cup, piracy concerns remain of high priority with future events in mind. Hosted on AWS infrastructure, Viewthority provides tools for content providers to enforce distribution windows and playback policies, while obtaining usage reporting for analytics purposes. Based on functionality…