Pop-up online TV channels have been gathering steam for some time, many fueled by the impact of the Covid-19 pandemic on traditional shopping habits. Many retailers have explored new ways of reaching consumers, and cloud playout vendor Veset recently caught our eye, having deployed just such a channel for 67 Pall Mall – a wine merchant. When the pandemic began to take hold, 67 Pall Mall began trying to engage with its members via Zoom meetings, as an alternative to in-person tastings that can take up to a year to schedule. However, 67 Pall Mall found Zoom lacking, and wanted to offer a better experience to its customers. This is where Veset came in, to help drive sales of wine…