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Vidgo identity crisis leads to ramping up with help from Harmonic

Sports-focused OTT video platform Vidgo was reborn as a new vMVPD service in October, soft-launching in the US market offering 50 channels. Three months later, Vidgo has bulked up its offering to over 100 channels and brought in assistance from compression and media processing pioneer Harmonic to scale the American dream. Vidgo arrived into a congested market, hoping its initial aggressive price point of $14.99 a month could wrestle it a sizable enough loyal fan base to stay afloat. That enticing early offer has since ended, with Vidgo now shooting up to $39.99 a month for channels including ESPN, Fox Sports, NFL Network, PAC-12 Network, Stadium, and beIN Sport. Vidgo’s subscription cost is expected to rise further still, although it…

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