While it is accepted that the Beijing 2022 Winter Olympics is likely to register the lowest viewing figures for an Olympics Games for a long time, the event’s opening week has been an opulent affair for anyone interested in immersive viewing formats and live 8K streaming. In the US, some 16 million viewers tuned into the opening ceremony last Friday across NBCU’s pay TV and streaming platforms, including Peacock, which is 43% fewer eyeballs than the 2018 opening ceremony hosted in the South Korean province Pyeongchang. It is possible this projected downturn in viewing for the 2022 Winter Olympics has encouraged content providers to experiment with experiences such as VR and 8K, including VR in 8K. However, while the overall…