Tracking bleeding-edge disruption in video compression is, as ever, on Faultline’s crammed agenda for IBC 2023, which opens doors tomorrow. In the run-up to the media industry trade show, claims of world-first exclusives have been brandished around that may ruffle feathers of neighboring encoding players on the show floor. A prime case of pre-IBC flexing comes from VisualOn, making a serious claim of launching the market’s first universal content-adaptive encoding (CAE) product. However, it is not clear from the announcement what makes this new CAE offering, called Optimizer, a novel and world-first exclusive. If, by first universal CAE product, VisualOn means this is the only technology that is applicable to all video use cases, it suggests other CAE offerings do…